What are the top 20 UX design concepts?

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Here are 20 of the most important concepts to understand and apply in UX design:

  1. User Research – Understanding user behaviours, needs, frustrations and motivations through methods like surveys, interviews, site traffic statistics and observation.
  2. Information Architecture – Structuring, organizing and labelling content and functions in an intuitive way.
  3. User Flows – Mapping out the journey or steps users take to complete key tasks and achieve goals.
  4. Wireframing – Creating simple layouts of key pages to plan interface structure and layout.
  5. Prototyping – Creating interactive prototypes to demonstrate ideas and gather user feedback.
  6. Usability Testing – Testing prototypes or live products with real users to identify issues.
  7. Visual Design – Applying visual elements like typography, colour, spacing and imagery to enhance usability and aesthetics.
  8. Interaction Design – Designing natural, intuitive interactions and micro-interactions.
  9. Accessibility – Making products usable and accessible for users with disabilities.
  10. Responsive Design – Creating adaptive interfaces to provide optimal experiences across devices.
  11. Feedback & Notifications – Providing system feedback and status notifications to inform users.
  12. Consistency – Maintaining visual, interaction and content consistency across a product.
  13. Onboarding – Guiding users through initial product use with tutorials, tips and suggestions.
  14. Personas – Creating user archetypes to represent real target users and their needs.
  15. Journey Mapping – Visualizing the overall user experience across touchpoints.
  16. Card Sorting – Using cards to gauge how users mentally organize information.
  17. A/B Testing – Comparing two versions to see which performs better statistically.
  18. Contextual Inquiry – Observing and conversing with users in their environment.
  19. Design Systems – Documenting styles, components and patterns for unified, consistent designs.
  20. Jobs-to-be-Done – Focusing on the jobs users want to get done not just demographics.