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Home » Web Design & Usability

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Posted inWeb Design & Usability

Creating Effective Wireframes: A Step-by-Step Guide

Posted by By Hazel Rigby October 18, 2024
Wireframes are low-fidelity representations of a user interface that focus on layout, structure, and content.…
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Silver Shopping Cart on Pink Surface
Posted inMarketing SEO and Data Analytics Web Design & Usability

Understanding Shopper Behaviour: 4 Top Tips to Optimising Your E-commerce Website

Posted by By Hazel Rigby October 12, 2024
In the fast-paced world of e-commerce, understanding shopper behaviour is crucial for success. As a…
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UX Deliverables: A Guide to Creating Effective User Experiences User Experience (UX) deliverables are essential for creating products and services that meet user needs and drive satisfaction. These deliverables provide valuable insights into user behavior, preferences, and pain points, guiding the design and development process. Key UX Deliverables Personas: Fictional representations of target users based on research and data. Personas help designers understand user goals, motivations, and behaviors. User Journey Maps: Visual representations of a user's interaction with a product or service, from initial discovery to post-purchase. Journey maps highlight pain points, opportunities for improvement, and touchpoints. Research Reports: Comprehensive documents that summarize research findings, including user interviews, surveys, usability testing, and analytics data. Wireframes: Low-fidelity representations of the product's interface, focusing on layout and structure. Prototypes: Interactive models of the product's design, allowing for testing and feedback. Usability Testing Reports: Detailed reports summarizing the findings of usability testing sessions, including user feedback and recommendations. Process for Creating UX Deliverables Define Research Goals: Clearly outline the objectives of your UX research. Conduct Research: Gather data through various methods, such as interviews, surveys, observations, and analytics. Analyze Data: Analyze the collected data to identify patterns, trends, and insights. Create Personas: Develop detailed personas based on your research findings. Map User Journeys: Visualize the user's journey through your product or service. Design Wireframes and Prototypes: Create low-fidelity and high-fidelity representations of the product's interface. Conduct Usability Testing: Test the prototypes with real users to gather feedback. Iterate and Improve: Based on testing results, make necessary changes and improvements to the design. Importance of UX Deliverables User-Centric Design: Ensure that the product or service meets the needs and expectations of users. Reduced Development Costs: Identify and address potential issues early in the design process, saving time and money. Improved User Satisfaction: Create products that are easy to use and enjoyable for users. Increased Conversion Rates: Drive higher conversion rates by providing a seamless user experience. By following these steps and creating high-quality UX deliverables, you can design products and services that truly delight users and drive business success.
Posted inWeb Design & Usability

UX Deliverables: A Guide to Creating Effective User Experiences

Posted by By Hazel Rigby August 2, 2024
What are UX Deliverables? User Experience (UX) deliverables are essential for creating products and services…
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Mastering the Customer Journey: A guide to the R.A.C.E. Framework
Posted inMarketing SEO and Data Analytics Web Design & Usability

Mastering the Customer Journey: A guide to the R.A.C.E. Framework

Posted by By Hazel Rigby June 18, 2024
In today's dynamic digital marketing landscape, businesses need a strategic approach to reach, engage, and…
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Why early UX prototype testing wins: A matchmaker for marketing & business goals
Posted inMarketing Web Design & Usability

Why early UX prototype testing wins: A matchmaker for marketing & business goals

Posted by By Hazel Rigby June 14, 2024
Imagine pouring your heart and soul into a marketing campaign, only to find it resonates…
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Posted inSEO and Data Analytics Web Design & Usability

Google Analytics 4 – An Overview

Posted by By Hazel Rigby April 27, 2024
Understanding how users interact with your website is crucial for any business. Google Analytics 4…
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Posted inSEO and Data Analytics Web Design & Usability

Captivating Your Audience: How to increase engaged sessions per User on your website

Posted by By Hazel Rigby March 24, 2024
Ever feel like website visitors are just bouncing off your pages without a second glance?…
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A/B Testing - shows 2 tests with equal users one results in more conversions = winner
Posted inWeb Design & Usability

A/B Testing Explained

Posted by By Hazel Rigby January 21, 2024
How A/B Testing Works A/B testing, also known as split testing, is a method of…
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Posted inMarketing Web Design & Usability

The importance of website styling

Posted by By Hazel Rigby November 6, 2023
There are 7 key advantages to good, consistent, on-brand website styling: Increased Conversion Rates Consistent…
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Posted inMarketing SEO and Data Analytics Web Design & Usability

What is SEO

Posted by By Hazel Rigby October 30, 2023
SEO stands for Search Engine Optimization. It refers to the strategies and techniques used to…
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