There are 7 key advantages to good, consistent, on-brand website styling:
Increased Conversion Rates
- Consistent branding can increase conversion rates by up to 400% (Aberdeen Group). Familiar styling puts customers at ease.
Improved Brand Recognition
- Consistent use of visual assets like logos, colors, and imagery increases brand awareness. Styling essentially becomes your visual identity.
Enhanced Trust and Credibility
- A professional, polished aesthetic signals quality and credibility. First impressions matter – consistent design influences customer trust.
Reduced Development Costs
- Standardized styling and reusable components reduce design and development time. streamlined workflows.
Improved Customer Experience
- Consistent interfaces reduce cognitive load for users. Frictionless UX improves engagement and satisfaction.
SEO and Accessibility Benefits
- Using proper HTML semantics and optimization for accessibility, aids SEO and usability.
Future-Proofing
- With a system for styling in place, new sites and features can be implemented faster and with quality.
Companies like IBM, Mailchimp, and Salesforce have reported large efficiency and cost-saving benefits from design consistency. Conversion rates and revenue also see lifts – the ROI is extremely advantageous. Overall, it pays dividends through brand strength, customer loyalty, lower costs, and scalability.
