SEO Archives - Hazel Rigby - Digital Marketing & Experience

Advanced Tip: Bridging the Gap with Keyword Grouping or Clustering

By Hazel Rigby December 5, 2025Advanced Tips, SEO and Data Analytics

To manage this complex mix of goals and keywords, you need to use Keyword Grouping (or Clustering). This involves taking your master list of thousands of keywords and grouping them by their core intent and topical theme. This process helps you: Map Content: Assign each…

FAQs SEO and Data Analytics

Keywords: What are the different types of Keyword to research?

By Hazel Rigby December 5, 2024FAQs, SEO and Data Analytics

Before diving into keyword research, here's a quick reminder of the most common, different types and the terminology used to describe them.

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Marketing SEO and Data Analytics

Demystifying Paid Search: A Beginner’s Guide to SEM

By Hazel Rigby May 18, 2024Marketing, SEO and Data Analytics

In today's digital landscape, businesses compete fiercely for online visibility. That's where Search Engine Marketing (SEM) comes in, offering a powerful strategy to put your brand at the forefront. But within SEM lies a specific tactic – paid search. Let's delve into what paid search…

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SEO and Data Analytics Web Design & Usability

Google Analytics 4 – An Overview

By Hazel Rigby April 27, 2024SEO and Data Analytics, Web Design & Usability

Understanding how users interact with your website is crucial for any business. Google Analytics 4 (GA4) is a powerful tool designed to provide in-depth insights into user behaviour across websites and apps. This article will explore what GA4 is, why it's indispensable for many websites,…

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Marketing SEO and Data Analytics Web Design & Usability

What is SEO

By Hazel Rigby October 30, 2023Marketing, SEO and Data Analytics, Web Design & Usability

SEO stands for Search Engine Optimization. It refers to the strategies and techniques used to help a website rank higher in search engines like Google. The key on-page SEO factors to consider include: Page titles - These should be descriptive, concise and contain relevant keywords.…

SEO and Data Analytics

2023 SEO Spotlight: Top Tips for Website Optimisation (So Far!)

By Hazel Rigby June 24, 2023SEO and Data Analytics

Greetings, SEO wizards and marketing marvels! It's already mid-2023, and the digital landscape keeps evolving faster than a hummingbird on Red Bull. To stay ahead of the curve, we need to keep our website optimisation practices sharp. So, grab a cuppa and settle in as…

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Web Design & Usability

Why Hiring a Professional Developer Elevates Your WordPress Website

By Hazel Rigby May 20, 2023Web Design & Usability

Beyond Themes and Plugins: Why Hiring a Professional Developer Elevates Your WordPress Website. WordPress is a fantastic platform for building websites, offering user-friendly tools and a vast array of themes and plugins. But when it comes to crafting a truly exceptional website that achieves your…