RevOps and Digital Marketing

RevOps: Aligning Sales, Marketing, and Customer Success

RevOps (Revenue Operations ) is a strategic function that brings together sales, marketing, and customer success teams to optimize revenue generation and enhance the customer experience. It's about breaking down silos, aligning processes, and leveraging data to drive growth.   In this article, I am going to focus on using HubSpot but while HubSpot is a leading platform for RevOps, several other options are available to suit different business needs and preferences.