SEO and Data Analytics Archives - Hazel Rigby - Digital Marketing & Experience

Advanced Tip: Bridging the Gap with Keyword Grouping or Clustering

By Hazel Rigby December 5, 2025Advanced Tips, SEO and Data Analytics

To manage this complex mix of goals and keywords, you need to use Keyword Grouping (or Clustering). This involves taking your master list of thousands of keywords and grouping them by their core intent and topical theme. This process helps you: Map Content: Assign each…

FAQs SEO and Data Analytics

Keywords: What are the different types of Keyword to research?

By Hazel Rigby December 5, 2024FAQs, SEO and Data Analytics

Before diving into keyword research, here's a quick reminder of the most common, different types and the terminology used to describe them.

Marketing SEO and Data Analytics Web Design & Usability

Understanding Shopper Behaviour: 4 Top Tips to Optimising Your E-commerce Website

By Hazel Rigby October 12, 2024Marketing, SEO and Data Analytics, Web Design & Usability

In the fast-paced world of e-commerce, understanding shopper behaviour is crucial for success. As a marketing consultant, I’ve seen firsthand how analysing customer interactions can transform an online store. Let’s dive into some practical examples and strategies to help you optimise your e-commerce website. The…

Marketing SEO and Data Analytics Web Design & Usability

Mastering the Customer Journey: A guide to the R.A.C.E. Framework

By Hazel Rigby June 18, 2024Marketing, SEO and Data Analytics, Web Design & Usability

In today's dynamic digital marketing landscape, businesses need a strategic approach to reach, engage, and convert customers. The R.A.C.E. Framework offers a clear and actionable roadmap for achieving just that. What is the R.A.C.E. Framework? Developed by Smart Insights, the R.A.C.E. Framework is a customer…

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SEO and Data Analytics

From Data Swamp to Crystal Lake: Refining Your Data Lake into a Pure Source

By Hazel Rigby June 1, 2024SEO and Data Analytics

Data lakes are fantastic for storing vast amounts of information, but let's face it – sometimes they can resemble a swamp more than a pristine lake. Extracting valuable insights from a murky data lake can be challenging. This is where the concept of a "purified…

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Marketing SEO and Data Analytics

Paid Media Optimisation and Evaluation

By Hazel Rigby May 31, 2024Marketing, SEO and Data Analytics

In the fast-paced world of paid media, automation tools can be your secret weapon for optimizing campaigns and improving efficiency. Here are some of the best options to consider for both optimization and evaluation: Optimization Tools: Automated Bidding: Platforms like Google Ads and Microsoft Advertising…

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Marketing SEO and Data Analytics

Demystifying Paid Search: A Beginner’s Guide to SEM

By Hazel Rigby May 18, 2024Marketing, SEO and Data Analytics

In today's digital landscape, businesses compete fiercely for online visibility. That's where Search Engine Marketing (SEM) comes in, offering a powerful strategy to put your brand at the forefront. But within SEM lies a specific tactic – paid search. Let's delve into what paid search…

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SEO and Data Analytics Web Design & Usability

Google Analytics 4 – An Overview

By Hazel Rigby April 27, 2024SEO and Data Analytics, Web Design & Usability

Understanding how users interact with your website is crucial for any business. Google Analytics 4 (GA4) is a powerful tool designed to provide in-depth insights into user behaviour across websites and apps. This article will explore what GA4 is, why it's indispensable for many websites,…

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Marketing SEO and Data Analytics

What is PECR compliance?

By Hazel Rigby April 13, 2024Marketing, SEO and Data Analytics

PECR stands for Privacy and Electronic Communications Regulations. It's a set of regulations in the UK that govern how organizations handle electronic communications data and privacy for individuals. Here's a breakdown of what PECR compliance entails: Key areas covered by PECR: Marketing Calls, Emails, and…

SEO and Data Analytics Web Design & Usability

Captivating Your Audience: How to increase engaged sessions per User on your website

By Hazel Rigby March 24, 2024SEO and Data Analytics, Web Design & Usability

Ever feel like website visitors are just bouncing off your pages without a second glance? It's a frustrating scenario, but fear not! By focusing on Engaged Sessions per User, you can transform your website into an engagement powerhouse. Let's delve into why this metric matters,…