Marketing Archives - Page 4 of 4 - Hazel Rigby - Digital Marketing & Experience

The benefits of Partnering with a Charity: what to look for for a win-win relationship

By Hazel Rigby October 14, 2023Business Skills, Marketing

Doing Good, Doing Well: Looking to make a positive impact while boosting your brand image and employee morale? Partnering with a charity might be the perfect solution! It's a fantastic way to combine your business goals with a cause you care about, creating a win-win…

Marketing

The Epic Journey of Digital Media: From humble beginnings to today’s high-tech world

By Hazel Rigby October 12, 2023Marketing

Can you imagine life without the internet, social media, streaming, and all the digital media we now take for granted? Let's take an exciting stroll down memory lane and celebrate the key milestones that got us to the amazing digital world we enjoy today! The…

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Marketing Web Design & Usability

Clicks, Taps, and Tweaks: Your Guide to Digital Media Prototype Testing

By Hazel Rigby August 12, 2023Marketing, Web Design & Usability

In the fast-paced world of digital media, where user experience reigns supreme, having a great idea is just the first step. Before you unleash your brilliant website, app, or social media campaign on the world, it's crucial to get real user feedback. That's where digital…

Business Skills Marketing Web Design & Usability

What is a Design System and who should invest in one?

By Hazel Rigby May 8, 2023Business Skills, Marketing, Web Design & Usability

A design system is a collection of reusable components, guides, and standards that establishes consistency across digital products or services including websites and apps. The main elements of a design system include: Style Guide - Contains branding guidelines for visual design like colour palettes, typography,…

Marketing

Crafting an Unforgettable Brand Identity for Your Business

By Hazel Rigby February 16, 2023Marketing

A stellar brand identity is crucial for making your small business stand out and connect with customers. But what exactly goes into it, and how can you use it to wow your audience? Read on for helpful tips to make your brand impossible to forget!…

Marketing

Finding Your Niche: How to Identify Your Target Market in 2023

By Hazel Rigby January 12, 2023Marketing

One of the most important steps in marketing your small business is identifying exactly who your ideal customers are. Without a clear understanding of your target audience, you run the risk of wasting time and money marketing to the wrong people. Yikes! Luckily, there are…

FAQs Marketing

BANT

By Hazel Rigby June 6, 2022FAQs, Marketing

The four criteria sales reps use to qualify prospects. A common tool for sales professionals to help determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. B = Budget: Determines whether your prospect has a budget for…