Marketing Archives - Page 3 of 4 - Hazel Rigby - Digital Marketing & Experience

Is your Brand Identity stuck in the Past? Signs it’s time for a brand strategy rethink

By Hazel Rigby February 10, 2024Marketing

In today's dynamic marketplace, brands need to evolve to stay relevant. What resonated with customers five years ago might not work today. So, how do you know if your brand is due for a refresh? Here are some key signs that it might be time…

Marketing

Top 10 Marketing Automation Tools to Supercharge Your Campaigns in 2024

By Hazel Rigby January 27, 2024Marketing

Conquering the marketing world requires more than just grit and caffeine. The key to success lies in streamlining your efforts with powerful automation tools. But with a plethora of options available, choosing the right platform can feel overwhelming. Fear not, marketing champions! Here's a breakdown…

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Marketing

16 Marketing Channels and How to Use Them to Reach Your Target Audience

By Hazel Rigby January 21, 2024Marketing

In today's diverse media landscape, choosing the right channels to reach your target audience can feel overwhelming. Fear not! This guide explores 11 popular media channels, their demographics, pros and cons, and relative advertising costs to help you navigate the marketing maze. 1. Search Engine…

Marketing

15 Ways to Build Customer Loyalty and Keep Them Coming Back for More

By Hazel Rigby January 20, 2024Marketing

In today's competitive landscape, customer loyalty is more important than ever. Happy customers are not just repeat buyers; they're your brand advocates, singing your praises and spreading the word. So, how do you cultivate that loyalty and turn one-time customers into lifelong fans? Here are…

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Marketing SEO and Data Analytics

From Numbers to Names: Building Customer Relationships with Data

By Hazel Rigby January 13, 2024Marketing, SEO and Data Analytics

Business Skills Marketing

E-commerce Trends to Watch in 2024

By Hazel Rigby January 3, 2024Business Skills, Marketing

In 2024 the world of e-commerce is constantly evolving, with new trends emerging every year. Here are some of the latest trends to keep an eye on in 2024:

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Marketing Web Design & Usability

The importance of website styling

By Hazel Rigby November 6, 2023Marketing, Web Design & Usability

There are 7 key advantages to good, consistent, on-brand website styling: Increased Conversion Rates Consistent branding can increase conversion rates by up to 400% (Aberdeen Group). Familiar styling puts customers at ease. Improved Brand Recognition Consistent use of visual assets like logos, colors, and imagery…

Marketing

Spooky! The Ads are following you!

By Hazel Rigby October 31, 2023Marketing

Ever Wonder Why You See Those Ads Following You Around Online? It's Not Stalking, It's Remarketing! Have you ever browsed shoes on your phone, only to see ads for those same sneakers popping up on your laptop later? It might feel a little spooky, but…

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Marketing SEO and Data Analytics Web Design & Usability

What is SEO

By Hazel Rigby October 30, 2023Marketing, SEO and Data Analytics, Web Design & Usability

SEO stands for Search Engine Optimization. It refers to the strategies and techniques used to help a website rank higher in search engines like Google. The key on-page SEO factors to consider include: Page titles - These should be descriptive, concise and contain relevant keywords.…

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Marketing

Crafting a Winning PR Plan

By Hazel Rigby October 29, 2023Marketing

A well-executed PR plan can be a game-changer for your business or organisation. It’s about more than just getting your name in the news; it’s about building relationships, telling your story, and influencing perceptions. This was particularly vital for my work leading and advising charities…