Marketing Archives - Page 2 of 4 - Hazel Rigby - Digital Marketing & Experience

Why early UX prototype testing wins: A matchmaker for marketing & business goals

By Hazel Rigby June 14, 2024Marketing, Web Design & Usability

Imagine pouring your heart and soul into a marketing campaign, only to find it resonates with crickets. That's the potential pitfall when business objectives and marketing efforts miss the user mark. But there's a secret weapon: early UX prototype testing with a professional in your…

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Marketing Personal Growth

Why International Days Matter: Social Marketing Milestones

By Hazel Rigby June 8, 2024Marketing, Personal Growth

International days might seem like a never-ending calendar of awareness campaigns. But these designated days pack a bigger punch than you might think. Here's why marking international days is crucial for creating a better world: Shining a Spotlight on Pressing Issues: From climate change to…

Business Skills Marketing

Take a Step Back and Reflect: Mastering the Art of Project Retros

By Hazel Rigby June 7, 2024Business Skills, Marketing

Ever finished a project or campaign feeling like you sprinted through a marathon blindfolded? You know you achieved something, but the details are a blur. That's where retros come in – your chance to hit the pause button, gather your team, and have a good…

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Marketing SEO and Data Analytics

Paid Media Optimisation and Evaluation

By Hazel Rigby May 31, 2024Marketing, SEO and Data Analytics

In the fast-paced world of paid media, automation tools can be your secret weapon for optimizing campaigns and improving efficiency. Here are some of the best options to consider for both optimization and evaluation: Optimization Tools: Automated Bidding: Platforms like Google Ads and Microsoft Advertising…

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Marketing

Beyond Guesswork: Why Data-Driven Lead Strategies Win in Marketing

By Hazel Rigby May 26, 2024Marketing

In today's marketing landscape, data is king (or queen, depending on your preference). Gone are the days of throwing spaghetti at the wall and hoping it sticks. Savvy marketers are utilizing data-driven lead strategies to attract high-quality leads and nurture them into loyal customers. But…

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Marketing

A Guide to Paid Media Forecasting: Predicting the Clicks

By Hazel Rigby May 24, 2024Marketing

In the ever-evolving world of paid media, accurate forecasting is the crystal ball that empowers marketers to navigate campaign uncertainty. It's not about gazing into the future, but rather about leveraging data, trends, and informed assumptions to anticipate campaign performance. Here's a comprehensive guide to…

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Marketing SEO and Data Analytics

Demystifying Paid Search: A Beginner’s Guide to SEM

By Hazel Rigby May 18, 2024Marketing, SEO and Data Analytics

In today's digital landscape, businesses compete fiercely for online visibility. That's where Search Engine Marketing (SEM) comes in, offering a powerful strategy to put your brand at the forefront. But within SEM lies a specific tactic – paid search. Let's delve into what paid search…

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Business Skills Marketing

Conquering the Marketing Jungle: Why Strategic Thinking is Your Team’s Secret Weapon

By Hazel Rigby May 11, 2024Business Skills, Marketing

Ever feel like your marketing team is running around the marketing jungle, chasing shiny tactics without a clear path? Fear not, intrepid leader! Strategic thinking and planning are your machete, compass, and maybe even a cool safari hat (metaphorically speaking) to navigate the marketing wilderness…

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Marketing SEO and Data Analytics

What is PECR compliance?

By Hazel Rigby April 13, 2024Marketing, SEO and Data Analytics

PECR stands for Privacy and Electronic Communications Regulations. It's a set of regulations in the UK that govern how organizations handle electronic communications data and privacy for individuals. Here's a breakdown of what PECR compliance entails: Key areas covered by PECR: Marketing Calls, Emails, and…

Marketing SEO and Data Analytics

Demystifying the Cloud: A Look at the Salesforce Platform

By Hazel Rigby February 17, 2024Marketing, SEO and Data Analytics

Salesforce is a name synonymous with cloud computing and customer relationship management (CRM). But what exactly is the Salesforce platform, and how can it benefit your business? This article dives into the world of Salesforce, exploring its functionalities, advantages, and considerations. What is the Salesforce…