RevOps and Digital Marketing
Posted inBusiness Skills Marketing

RevOps: Aligning Sales, Marketing, and Customer Success

August 20, 2024
RevOps (Revenue Operations ) is a strategic function that brings together sales, marketing, and customer success teams to optimize revenue generation and enhance the customer experience. It's about breaking down silos, aligning processes, and leveraging data to drive growth.   In this article, I am going to focus on using HubSpot but while HubSpot is a leading platform for RevOps, several other options are available to suit different business needs and preferences.
ABM - Account based Marketing for B2B targeted strategies
Posted inMarketing

Account-Based Marketing (ABM): A Targeted Approach

July 9, 2024
Account-Based Marketing (ABM) is a strategic approach to marketing that focuses on a select group of high-value accounts rather than a broad target audience. In the UK, many businesses are realising the potential of ABM to drive growth and improve customer relationships. Read on to find out more about how to use ABM for B2B marketing and more targeted marketing strategies.
How to cultivate customers as stakeholders a digital marketing strategy for success
Posted inMarketing

5 Great ways to Cultivate Customers as Stakeholders

July 2, 2024
Learn 5 ways to cultivate customers as stakeholders. Form your digital marketing strategy to build the relationships that transform passive consumers into active stakeholders. advocates, influencers, and valuable sources of feedback. Discover how you can use this strategy to focus on fostering relationships with customers for digital marketing success.
KPIs for Digital Marketing
Posted inMarketing

KPIs for Digital Marketing

June 27, 2024
In today's digital world, measuring the success of your marketing efforts is crucial. KPIs (Key Performance Indicators) are essential metrics that help you track progress, identify areas for improvement, and ultimately achieve your digital marketing goals.