Understanding the types of keywords to target is integral to your SEO strategy.
Here’s an overview of the most common terminology for the different types of Keywords and a summary to describe them:
- Brand Keywords: Includes your brand name(s).
- Commercial Keywords: These are typically high-intent terms that consumers use to educate themselves before making a purchase. For example, “I would like to know the best shoes”, “the best retail store near me”, etc.
- Long-tail Keywords: These are usually unique terms that often come with low cost and less competition, and can be very specific or niche.
- Negative Keywords: Adding negative keywords in your PPC campaign will help you avoid irrelevant traffic and focus on keywords that matter to customers who are searching for what you offer.
- Competitive Keywords: These are the terms that help your competitors rank high on SERP. By targeting them, you can outrank rivals through paid search ads.
