marketing professional
services, skills & experience

Match your needs with the top digital marketing professional services, skills and experience I can provide for you and your team.

UX and CRO

For UX design and CRO success, I combine empathy, UI, IA, accessible design and user research skills to craft intuitive interfaces, alongside analytical expertise to test and optimize those designs for maximum user engagement and conversion.

SEO & Content Marketing

My success hinges on a strong grasp of the latest SEO strategies including technical SEO, keyword specific, quality content and building authority. Planning and crafting compelling content that not only resonates with audiences but attracts and retains organic traffic is key.

Brand Design and Strategy

I take pride in understanding what makes a brand resonate with its audience (empathy, storytelling) and translating that into visually compelling experiences (graphic design, user experience). I combine that with strategic thinking to ensure that identity translates into a cohesive and impactful marketing plan.

PPC & Social Media Marketing

Through the use of strategic content, community engagement, and paid ads. I use data analysis and  social listening as essential skills needed for PCC and Social Media advertising. Great visuals, interactivity and emerging tech like social commerce are hot right now. 

Web Analytics & Data Analysis

With a curious mind and a knack for wrangling numbers I translate website and user behaviour data into actionable insights to improve user experience, measure success and drive business goals.

CRM, Marketing Automation & Technology

I can utilise the latest CRM technology and automation tools to optimise your customer retention and re-advertising opportunities to build authentic experiences for customers to engage and convert.

Soft Skills

I am both strategic leader and collaborative team player. I blend strong communication and vision with analytical skills and adaptability to navigate the dynamic marketing landscape.

My collaboration skills and a can-do attitude, combined with critical thinking fuel my reputation for creative problem solving.

Full-stack Developer

I am comfortable with both front-end languages like HTML, CSS and JavaScript for creating user interfaces, and back-end languages and databases to handle server-side logic and data storage. Adept at problem-solving and communication I bridge the gap between design and functionality.

My USPs as a marketing professional

  • My ability to communicate concepts clearly and facilitate between different teams with different viewpoints, priorities and needs, to convey complicated ideas between the disparate groups to manage campaigns and projects in a holistic way, keeping everyone on-board, aligned and motivated.
  • My sheer breadth and depth of experience across nearly all aspects of the Digital Marketing system, gives me cutting edge insight into every aspect of the end to end Marketing process and the ability to see the bigger picture to strategize, optimise processes and problem solve. Running my own business and working as a consultant and in agencies has also given me wider business insight, adaptability and familiarity with many different ways of working.
  • My enthusiasm and passion for making positive change in my self, my team, and my company to effect a better place for everyone to live and work both online and IRL. As well as trying to improve processes, communication and motivation as part of my BAU, I champion equality, diversity and inclusion as well as being a First Aider and active in organising company social and educational events.

 

I offer a wide range of skills, several are detailed below. If there is an area you are interested in that is not listed or you would like more details about anything, please get in touch.  

 

You may be interested in reading my blog articles which can offer more insight into the varied topics, skills and experience I bring.  

 

Why Chose Me?

With over 22 years Web Development experience, over 7 years Project Management and 6 years hands on Marketing practice, most recently 2.5 years working as Digital Experience Webmaster for market leading Over 50s life insurance company SunLife (part of the Phoenix Group), as well as running my own business, I have what it takes to help you.  I have first hand exposure to the challenges faced by marketing teams and understand the journey to digital marketing excellence and some of the common pitfalls to avoid along the way.

 

Digital Marketing Professional

22+ Years Web Dev Experience

6 Years Marketing Experience

UX, CRO and Data driven strategies

Creative Problem Solving

I am approachable, friendly, enthusiastic, hard working and have great attention to detail. My priorities will be aligned to your companies needs. You will benefit from professional excellence, a motivated team player with clear communication and creative problem solving skills.