Hazel Rigby, Author at Hazel Rigby - Digital Marketing & Experience

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Why Hiring a Professional Developer Elevates Your WordPress Website

By Hazel Rigby May 20, 2023Web Design & Usability

Beyond Themes and Plugins: Why Hiring a Professional Developer Elevates Your WordPress Website. WordPress is a fantastic platform for building websites, offering user-friendly tools and a vast array of themes and plugins. But when it comes to crafting a truly exceptional website that achieves your…

Business Skills Marketing Web Design & Usability

What is a Design System and who should invest in one?

By Hazel Rigby May 8, 2023Business Skills, Marketing, Web Design & Usability

A design system is a collection of reusable components, guides, and standards that establishes consistency across digital products or services including websites and apps. The main elements of a design system include: Style Guide - Contains branding guidelines for visual design like colour palettes, typography,…

Marketing

Crafting an Unforgettable Brand Identity for Your Business

By Hazel Rigby February 16, 2023Marketing

A stellar brand identity is crucial for making your small business stand out and connect with customers. But what exactly goes into it, and how can you use it to wow your audience? Read on for helpful tips to make your brand impossible to forget!…

Marketing

Finding Your Niche: How to Identify Your Target Market in 2023

By Hazel Rigby January 12, 2023Marketing

One of the most important steps in marketing your small business is identifying exactly who your ideal customers are. Without a clear understanding of your target audience, you run the risk of wasting time and money marketing to the wrong people. Yikes! Luckily, there are…

Business Skills

Developing Strong Leadership Skills for Workplace Success

By Hazel Rigby November 1, 2022Business Skills

Leadership skills allow managers to positively influence team member performance and foster a motivated, productive culture. Honing your leadership abilities offers professional and personal growth for your career development. The Value of Leadership Skills at Work Effective leaders contribute tremendous value in the workplace by:…

FAQs Marketing

BANT

By Hazel Rigby June 6, 2022FAQs, Marketing

The four criteria sales reps use to qualify prospects. A common tool for sales professionals to help determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. B = Budget: Determines whether your prospect has a budget for…

FAQs

Glossary

By Hazel Rigby June 6, 2022FAQs

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A ABM :Account-Based Marketing (ABM) is a strategic approach that focuses on a select group of high-value accounts rather…

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Web Design & Usability

4 steps to improve your UX through Content Creation

By Hazel Rigby January 13, 2022Web Design & Usability

Here are 4 main areas of focus for Web Content Creation to improve User Experience (UX): Content Strategy & Planning: Focus: Understanding user needs and goals. Why it matters: Ensures content is relevant, valuable, and solves user problems. Examples: Identifying target audience, defining content goals,…

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Web Design & Usability

What are the top 20 UX design concepts?

By Hazel Rigby January 12, 2022Web Design & Usability

Here are 20 of the most important concepts to understand and apply in UX design: User Research - Understanding user behaviours, needs, frustrations and motivations through methods like surveys, interviews, site traffic statistics and observation. Information Architecture - Structuring, organizing and labelling content and functions in…

Web Design & Usability

What is the difference between UX and UI design?

By Hazel Rigby January 10, 2022Web Design & Usability

User Experience Design (UX) encompasses much more than just UI. It involves optimizing the information architecture (IA), user interface (UI), content, and accessibility to solve user problems and improve conversion rates. On the other hand, UI design is primarily focused on the look, feel, and…